Television Impression Measurment for Flo TV

Posted by Kallan Dahn Friday, August 21, 2009

Qualcomm and Rentrack corporation are teaming up to bring enhancements to Qualcomm's Flo TV. The enhancement will be a system that is capable of measuring mobile TV viewership. The metrics data retrieved from this will allow network operators, advertisers, and content producers a real life guage to judge the performance of their offerings. Currently its been discovered the average user watches mobile tv for 30 minutes at a time. Typically the TV is used between 1 and 2pm, and the highest viewership is noted when there is a special event that is occuring.

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