According to the latest research study performed by NPD, there should be no surprise that Android has hit the ground running. The surprise, however, may come in the form of Android destroying iPhone in sales for the first quarter of 2010. The plethora of options that have been launched with the new-kid-on-the-block OS have really seemed to hit well with consumers in the United States. There is practically an option for everyone. The split numbers for handset sales are RIM 36%, Android 28%, and Apple 21%. I would be very worried about this report if I were RIM. RIM has only recently begun focusing on the consumer market, and doesn't seem to have as good of a handle on what consumers want as Android. The Android name should prove to gain even more traction in the market as their phones have held a very good track record of being reliable, flexible, and easy to operate.
NPD
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