Near Field Communications or NFC technology has been in test markets around the United States for some time now. The GSM Associates has recommended that this service, used for completing retail transactions where you pay-by-phone, be included in most handesets by mid 2009. Near Field Communications could open up a whole new gateway for retailers. The GSMA has also recommended ENUM technology as the standard of choice for initiating IP-based communications. ENUM will transalate the phone number into an IP address. The ENUM service will be branded PathFinder. PathFinder will help standardize IP-based communications, and open up a new array of mobile integration products.