Sony Ericsson has announced a drop in second quarter net profits. Sony Ericcson has made the "break even" point Sagging sales of high end devices are blamed for the loss in profit. Sony Ericcson is taking a look at cutting 2,000 employees world wide. Their only hope of regaining the financial strength that they once enjoyed is to release a show-stopping must have high end device, or release stable quality low end phones to be used in emerging markets. The company still expects their market to grow 10% despite this being the second financial warning this half.
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