Cell Geek: Survey

Showing posts with label Survey. Show all posts

Survey: Consumers Want To Pay For Customization

Posted by Kallan Dahn Monday, October 27, 2008 0 comments

A recent survey commissioned by Mformation, a mobile device management company, indicated that carriers are missing the mark with their customers. 80% of respondents said they would use mobile services more it they could be customized. 67% of those respondents said they would be willing to pay a premium for the extra customization. Customization is just starting to become a focus. Google's open source phone operating system Android is leading the way in this field. Allowing customers to customize their phones, applications, and services is expected to become the path to increase ARPU numbers, and gross earnings across the wireless industry.

According to Rob Dalgety, Marketing Director for Mformation, "The key for the operators is they need to make it simple and intuitive."

This survey was conducted by a 4,000 respondant sample between the US, and UK. Research was conducted by Coleman Parkes.

Full Story

Texting is Not Just For The Young People Anymore

Posted by Kallan Dahn Wednesday, October 22, 2008 0 comments

Recent research surveys have determined that the under 30 crowds adoption of text messaging is driving the older crowd to adopt this technology as well. Studies also reveal that text messaging is a fast and efficient way to communicate with children. This study also concluded that the under 30 crowd is 4 times more likely to respond to a text message within minutes when compared to voicemail. 90% of this group will return a text message within one hour. 76% of the 55-64 age group that is text messaging are sending the text to their children. One in 10 adults said they don't text message because they don't know how. Over all the study has shown that every group with the exception of 65+ is more likely to return text than voice mail 54% of 55-64 age group would respond to a text within minutes. This just proves that text messaging is a reliable way for parents to communicate with their children, but it also shows that children are likely to get a faster response from their parents when they text.

[Sprint]

Full Story